Beauty Queens—the new face of Dairy Queen!

Posted on September 16, 2014
Beauty Queens—the new face of Dairy Queen!

World class beauty queens join the world's most loved ice cream chain. Dairy Queen announces their first-ever celebrity endorsers, and their image models for their 'Fun Everydairy' campaign: Bb Pilipinas Supranational 2014 Yvethe Santiago, Bb Pilipinas International Bianca Guidotti and Miss Universe Philippines 2014 Mary Jean Lastimosa.

A campaign like no other, Fun Everydairy showcases Dairy Queen as a fun dessert with a dynamic variety that can be enjoyed everyday. This will be brought to life by the equally fun and exciting Bb Pilipinas 2014 queens in a nationwide media campaign. The campaign will showcase Yvethe, Bianca and MJ behind their crown and sash and will present the beauty queens' everyday personalities.

Dairy Queen believes in spreading fun and is a company that puts giving back to the community to heart. And with the Binibinis on board, Dairy Queen will be rolling out a unique CSR program. Bianca will be sharing her love for film by visiting her favorite children's charity and having a movie marathon in DQ Funflicks. Active and always high in energy, MJ will be holding a day of play for underprivileged kids at MJ's Annual Pinoy Games FunOlympics. Travel junkie Yvethe will be treating kids to a surprise out of town trip to a fun destination in the DQ FunTrips with Yvethe.

Beauty Queens—the new face of Dairy Queen!

Making the Fun Everydairy campaign even more exciting is the launch of the coolest new DQ of the month--DQ Blizzard Explosion! The Bb Pilipinas 2014 Queens will be endorsing the new dessert, which features DQs signature creamy vanilla ice cream topped with chocolate and strawberry flavors and generously blended with Pop Rocks that explode in your mouth.

"We are very excited to welcome Yvethe, Bianca and MJ to the DQ family. Like Dairy Queen, Bb Pilipinas Queens are fun, exciting, vibrant and unique and we couldn't think of anyone more fitting to be our endorser. With the beauty queens on board, Dairy Queen fans can expect even more fun and surprises in the coming days."

For more information on Fun EveryDairy and Dairy Queen, visit or add Dairy Queen on Facebook.

For more news on Binibining Pilipinas, visit and the Binibining Pilipinas official Facebook page

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