The annual Binibining Pilipinas Beauty Pageant is a project of Binibining Pilipinas Charities, Incorporated (BPCI), a non-stock, non-profit organization founded by its chair, Stella Márquez Araneta. The pageant, BPCI's primary instrument as it pursues its mission of spreading peace and love across the nation, is a fund-raising activity for projects that would benefit orphans, indigent families and other less fortunate members of Philippine society. Apart from producing the country's best beauties as representatives for various international competitions, BPCI has been a key partner in nation-building for over four decades, providing skills training, educational workshops, mission work, and other relevant services for the marginalized sectors of the community.
First and foremost a charitable organization, BPCI donates all its earnings to a string of orphanages in Metro Manila including daycare centers, in cooperation with the Department of Social Welfare and Development (DSWD). In times of calamities, especially the recent devastation brought about by typhoon Ondoy, it is committed to contribute aid to relief operations whenever and wherever such calamities occur. Aside from joining the relief efforts conducted by GMA's Kapuso Foundation for the victims of typhoon Ondoy last year, one of the most memorable relief operations that involved BPCI was when Central Luzon was immensely affected by the eruption of Mt. Pinatubo in 1991. Binibining Pilipinas past and then current titleholders trudged through the ash-laden town of Porac, the Tent City in Pampanga, and other refugee camps, to distribute food, medicines and other basic needs to the affected helpless residents that included ethnic tribes that lived on the volcano slopes. The institution also contributed to the global effort of aiding the Tsunami Victims when it made its donation during the MTV Asia Aid Event at the Araneta Center last 2005. Other more recent fulfilling endeavors undertaken were regular children's welfare programs at the Barangay Soccoro Day Care Center and the Philippine General Hospital Pediatric Cancer Unit, helping build houses for the poor as volunteers for Habitat for Humanity, bringing relief and inspiration to our wounded soldiers at the AFP Medical Center, and bringing Christmas cheer to indigent children by hosting them during the Disney On Ice Charity Show last December.
With the annual pageant as its main source of funds, the BPCI tries to bring the message of hope and love across the nation. Young Filipina pageant participants are given the opportunity to be carriers of this message as the humanitarian missions make up BPCI's primary goals. Its role in the upliftment of less fortunate fellow Filipinos through economic support generated from corporate sponsorships and other benefactors and donors is the basic reason for BPCI's existence and relevance as an institution.
Launched in 1964, the yearly quest has become the biggest and most anticipated beauty event participated in by hundreds of aspirants from all over the country. After a rigorous selection process, the exceptional ladies who exemplify the true Filipina beauty, whose innate poise, grace and intelligence set them apart from the rest, is crowned Binibining Pilipinas International, Binibining Pilipinas Universe and Binibining Pilipinas World, respectively.
Winners of the celebrated beauty titles serve as official Philippine representatives to the three most renowned international pageants. They will be joining Gloria Diaz, Miss Universe 1969; Margie Moran, Miss Universe 1973; Aurora Pijuan, Miss International 1970; Melanie Marquez, Miss International 1979; Ruffa Gutierrez, Miss World 2nd Princess 1993; Miriam Quiambao, Miss Universe 1st Runner-up 1999; and Precious Lara Quigaman, Miss International 2005, in an impressive roster of beauty queens that the illustrious pageant has produced.
Binibining Pilipinas Charities, Inc.'s relevance as an organization lies in more than just the quest for the True Filipina Beauty—it is the gateway to many meaningful opportunities to be able to make a difference in the world, with its enduring commitment to various humanitarian causes.